The Rise of Al Baik: A Fast Food Phenomenon

When analyzing success stories in the local restaurant industry, it is necessary to take a moment to applaud the success of the Al Baik chain! While it is important for any entrepreneur to study the success stories of other restaurant chains, studying local success stories is more important than studying foreign stories, as they have arisen from the same conditions and faced the same challenges. In contrast, studying foreign success stories may not be as helpful, as these businesses may have faced different challenges and opportunities.

Al Baik is a Saudi Arabian fast food chain that has become a national institution. The chain’s success can be attributed to a number of factors, including its focus on quality, consistency, and customer satisfaction. Al Baik’s success story can provide valuable insights for other businesses in the Saudi Arabian restaurant industry.

Type Al Baik in your search engine, and you will find hundreds of pages discussing the secrets of its success and describing the long queues waiting for their iconic fried chicken meal with the famous garlic sauce! 

Al Baik is a success story that started with the invention of a product that targets a large segment of people with high quality and a consistent flavor in all branches and times. It relies on gaining their love, whether from its workers or customers, and a long-term profit strategy by reducing meal prices to increase sales. It also interacts with people through service, social responsibility, and its commitment to donating SAR 1 in charity for every meal to those in need.

In this article, I will present to you an attempt to analyze the business model (Business model), which I believe is the secret of Al Baik’s success, and everything in it is the result of a personal analysis that may or may not apply to Al Baik’s real model.

Here is an analysis of Al Baik’s business model according to Alexander Osterwalder’s canvas:

Target Audience

Al Baik targets all people of all ages and social classes, who are looking for a filling meal at a low price in an easily accessible place

Customer Relationship

Transactional. Al Baik seeks to build a strong relationship with its customers by providing excellent service, from a socially responsible brand.

Communication Channels

  • Al Baik Express branches in malls
  • Al Baik local branches
  • Social media
  • Direct marketing

Targeted Value

Al Baik offers targeted value to its customers by providing delicious chicken dishes at reasonable prices.

Key Activities

Al Baik focuses on a number of key activities, including:

  • Manufacturing
  • Marketing
  • Selling
  • Social activities

Key Resources

Al Baik needs a number of key resources to operate its business, including:

  • Al baik brand
  • Manufacturing supplies
  • Partners 
  • Team

Strategic Partnerships

Al Baik collaborates with a number of strategic partners, including:

  • Non Profit Organizations
  • Delivery apps
  • It companies that handles operations 
  • Aquat Food Industries 
  • Suppliers
  • Distributors
  • Pepsi

Revenue Stream

Al Baik generates income from the sale of chicken dishes.

The success of Baqeekh depends on a number of factors, the most important of which are:

  • Chicken quality
  • Excellent service
  • High value for money

Al Baik seeks to continue to achieve success by focusing on these factors and developing them on an ongoing basis.

Value propositions

  • Specialty menu
  • Brand
  • Affordable price 
  • Fast 
  • Convenience 

Cost structure

  • Government licenses 
  • Rent
  • HR
  • Training
  • Research and development
  • Marketing 
  • Equip,emt 
  • Maintenance 
  • Branch constructions and design
  • Social contribution 
  • Packaging 
  • IT 


Although opinions and analyses may differ, everyone agrees that Al Baik is loved by the people! When we say Al Baik, we are not talking about fried chicken, but about a local entity with a presence and appreciation! And since it has become loved by the people, this is not a coincidence, but rather one of the most important values of this brand that is based on Al Baik’s business mode